Week 3B: 5 businesses & their social media

All the businesses I have chosen are local and just businesses I like in general.

Business 1: Sun Diego Boardshop

URL: https://sundiego.com/ 

Social Media: Facebook, Twitter, Instagram

Latest Post: FB: 11 hours ago (9/8), Tw: 9/5, Insta: 12 hours ago (9/8)

Analysis: Feeds on all platforms seems to be cohesive and frequent. I really like how they treat their followers as a community, not only posting about products they sell but also posting about community events. 

Business 2: Catch surf

URL: https://catchsurf.com/

Social Media: Facebook, Twitter, Instagram, Youtube, Vimeo

Latest Post: FB: 9/7, Tw: 9/7, Insta: 9/7 YT: 9/7, Vim: 9/7

Analysis: Feeds on all platforms are consistent. They seem to use a lot of video promotion, which makes sense since they're a surfboard company. YouTube/ Instagram seems to be they're main platforms since both allow video and accrue the most attention. Very lifestyle oriented brand which shows through in their social media pages and website.

Business 3: Yucca fins

URL: https://yuccafins.com/

Social Media: Instagram

Latest Post: 9/8

Analysis: Doesn't quite take advantage of all platforms, but that's okay. They seem to know their niche and what platform to use to reach customers within that niche.

Business 4: Captains Helm

URL: https://www.captainshelm.com/

Social Media: Instagram

Latest Post: 9/6

Analysis: Same scenario as Business 3. They're a small local business that knows their niche market, and how to cater to that market.

Business 5: Revolution Roasters

URL: http://www.revoroasters.com/

Social Media: Facebook, Instagram

Latest Post: FB: Oct. 2017, Insta: 9/8

Analysis: Practically don't even use Facebook, Instagram is their primary social media and they use it almost daily. Their Instagram feed is very aesthetically pleasing, a lot of their photos seem to be professional and over all their page is very inviting.


 Overall Analysis:

 One thing I did notice right off the bat was that they all had an Instagram, and most had a Facebook. But in my opinion, those that did have a Facebook didn't use it to the same affect as they did their Instagram. I guess what I mean by that is their content was geared more for their Instagram, and what ever they posted on Instagram, they would then just post on their Facebook. Like Facebook was just getting Instagram's sloppy seconds.

Another interesting thing that noted about this whole process was that in order to find each businesses website, I would first go through their social media, and not the other way around. I'm curious to see if this was the same case with other people. From all this I was able to remember something that a friend told me not that long ago. To put this into perspective, my friend is in charge of PR for a known branding studio ( Paradeigm ) in San Diego. She Mentioned that the next generations would no longer use a businesses website as a basis for their opinions. That first they would seek that particular businesses social media, and use what their social media looked like to decide whether or not to continue on to their website. Funny because that's almost exactly what I found myself doing. So what does this mean? Well, it means that businesses will have to most likely alter their marketing approach. Social media is becoming (if it not already is) the front lines of the marketing industry. It wouldn't surprise me that in the near future businesses will no longer have web pages, but solely exist on social media.



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