Week 4A: Aesthetics, Design, and Branding
Website #1: Pennyjuice.com
As soon as I opened this site, I almost went blind and had a heart attack at the same time. First thing that stands out to me are the hideous color choices. It honestly looks like a unicorn vomited all over this page. None of the colors are complimentary, and the hues are very harsh on the eyes. They don't even use the color from their logo anywhere else on the website. I would recommend that they simplify the color palette, find some fun vibrant colors that compliment each other well, and choose hues that are slightly more muted. The other big thing i notice on this page is the typography, it's terrible. There are too many different typefaces and font sizes, nothing is consistent besides the fact that everything is sans serif. The color choice for the type is also horrendous. I would suggest simplifying to one or two typefaces with no more than 3 different font sizes. And again use colors that make sense for the overall design of the page. Something else that bothers me are the images that were used for this page. Their product shots are unflattering, they use way to many stock/generic photos, and the only professional looking photo on their page (kids photo) is cropped horrendously. So, get some lifestyle-ish photos taken of kids enjoying your product, some good studio product shots and they'll be all good. I would also suggest to them redesigning their logo. It's generic looking and I don't understand how the penny is at all related to their product unless they're referring to how cheap they are.
Website #2: Jamilin.com
Everything I said about the first website, is also true for this one. Except I don't think the unicorn vomited on this one, it instead crapped on it. Everything is so condensed, and tight. I get claustrophobic just looking at it. It also looks like you get a bunch of pop-up ads on this page, but upon closer inspection you'll realize they're just links to other parts of the website. Overall this website is way too cluttered and plain ugly, hopefully one day it gets saved.
Website #3: Toyota.com
I think this is an example of a well thought out website. It's contemporary, simple, to the point, and easy to navigate. Pages are well organized and important information is displayed accordingly. Anything that you may be looking for is easily accessed and if not the 'search' bar at the top of he page will get you there. Color is also manged very well, the signature Toyota red is used tastefully in subtle details and pops nicely against the white background. All of these things combined make for a great website, one that any visitor would consider visiting again.
Website #4: Apple.com
This is another prime example of a great website. Apple is known for being contemporary, minimal, and innovative. And their website coveys that very well. Their website is again, minimal, displaying only things that are of the utmost importance and relevance. Any important info is usually complemented with beautiful visuals and the website itself is interactive in rather cool ways. The typography is rather simple, but effective, and stays true to apples aesthetic. Apples quality products are world renown, and are associated with higher social classes. Therefore, we would all expect this 'image' to be reflected on their website, and they do so humbly. All in all Apple has a beautiful and engaging web site that radiates elegance. It's attractive to all users and seems to be setting a standard for all others.
As soon as I opened this site, I almost went blind and had a heart attack at the same time. First thing that stands out to me are the hideous color choices. It honestly looks like a unicorn vomited all over this page. None of the colors are complimentary, and the hues are very harsh on the eyes. They don't even use the color from their logo anywhere else on the website. I would recommend that they simplify the color palette, find some fun vibrant colors that compliment each other well, and choose hues that are slightly more muted. The other big thing i notice on this page is the typography, it's terrible. There are too many different typefaces and font sizes, nothing is consistent besides the fact that everything is sans serif. The color choice for the type is also horrendous. I would suggest simplifying to one or two typefaces with no more than 3 different font sizes. And again use colors that make sense for the overall design of the page. Something else that bothers me are the images that were used for this page. Their product shots are unflattering, they use way to many stock/generic photos, and the only professional looking photo on their page (kids photo) is cropped horrendously. So, get some lifestyle-ish photos taken of kids enjoying your product, some good studio product shots and they'll be all good. I would also suggest to them redesigning their logo. It's generic looking and I don't understand how the penny is at all related to their product unless they're referring to how cheap they are.
Website #2: Jamilin.com
Everything I said about the first website, is also true for this one. Except I don't think the unicorn vomited on this one, it instead crapped on it. Everything is so condensed, and tight. I get claustrophobic just looking at it. It also looks like you get a bunch of pop-up ads on this page, but upon closer inspection you'll realize they're just links to other parts of the website. Overall this website is way too cluttered and plain ugly, hopefully one day it gets saved.
Website #3: Toyota.com
I think this is an example of a well thought out website. It's contemporary, simple, to the point, and easy to navigate. Pages are well organized and important information is displayed accordingly. Anything that you may be looking for is easily accessed and if not the 'search' bar at the top of he page will get you there. Color is also manged very well, the signature Toyota red is used tastefully in subtle details and pops nicely against the white background. All of these things combined make for a great website, one that any visitor would consider visiting again.
Website #4: Apple.com
This is another prime example of a great website. Apple is known for being contemporary, minimal, and innovative. And their website coveys that very well. Their website is again, minimal, displaying only things that are of the utmost importance and relevance. Any important info is usually complemented with beautiful visuals and the website itself is interactive in rather cool ways. The typography is rather simple, but effective, and stays true to apples aesthetic. Apples quality products are world renown, and are associated with higher social classes. Therefore, we would all expect this 'image' to be reflected on their website, and they do so humbly. All in all Apple has a beautiful and engaging web site that radiates elegance. It's attractive to all users and seems to be setting a standard for all others.
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