Week 10B: Blog categories

To be quite honest I've never really took to blogging and always thought of blogging as sort of a digital diary/journal that's open for others to see. I especially have never seen how it could benefit myself and my business as a photographer. But in recent times, especially with the emergence of vlogging, I'm starting to see how it may be of benefit. Although I don't necessarily see myself starting a blog, I do have some ideas stirring around in my mind of how it would be structured. One possibility would be to organize my blog into the different types of photography that I currently involve myself with (Portraits, Surf, lifestyle, etc.). This would allow prospect clients to see the diversity of my work and allow them to make a well informed decision on whether I am the right fit for their photographic needs. The other direction I would go in would be simply to make it a travel blog and organize it by each place I visit and what I shot there. It would probably be more of a personal blog but, It would still maintain a certain professionalism. Potential clients I would imagine could appreciate the authenticity of my work combined with my travels and possibly lead to more travels on the dime of a business. 

Comments

Post a Comment

Popular posts from this blog

Template Choice.

Why did I choose this blog template? As the rest of the class will surely know, there were plenty of options catering to different styles and aesthetics. So what it really came down to was choosing a template that reflected my own style and workflow. I definitely consider myself to be a tad minimalistic, so I wanted something that was simple, straight forward, and to the point. Over the past couple years of me being a photographer and designer, I've come to learn that clean and simple is more often that not a better choice. Things tend to flow/ mesh better, and your subject tends to remain in focus instead of being lost in minutia. The template that I've chosen I think clearly reflects all of the things that I was after.  Upon opening my blog page everything is clearly visible and shouldn't take anyone more than a couple seconds to figure out where everything is located. Blog posts are very easily observed since they are the main focus of the page and the simple scroll
Read more

Week 3A Communication

In all my years of adulting (which aren't many), doing all the things that adults have to do like, pay bills, buy stuff, work, and then buy other stuff. I don't think I've ever had any trouble communicating with any brands or businesses, and I think social media has played a big role in why. In an age where anything can go viral in a matter of hours, it's easy for things to take a turn for the worst after the smallest slip up, especially for a business. So being able to resolve issues, and communicate clearly what those issues are with customers is very important for any business big or small.  I have a great example from personal experience that I'll share. About a year ago I came across a denim company on Instagram whose products I really liked and was considering buying. Long story short, I ordered a pair of pants off their website, they were too small when I got them, so I had no choice but to try and exchange them or make a return. Prior to this I had never
Read more

Week 10: Being personal & Human Interest

How personal do you want to get? A question I personally ask myself when posting any of my art, and a question I still struggle with even now. Of course if your profile is personal, regardless of the platform, you can post whatever, whenever without caring. But when it comes to business, you'd better watch your step. Each business is different and has different needs, therefore how personable they can get on their social media depends on those needs, and of course their audience. For example I myself am the sole face/personality of my business therefore how personal I can get is completely up to my discretion. Adding some personality to posts I've found can help boost engagement with your audience and establish rapport which will ultimately lead to better business. Also having and creating a personality for yourself will help set you and your business apart especially if your doing business in a saturated market. Obviously if you are representing a company and its social media,
Read more