Week 6: Facebook (post reach vs. post engagement)

I can honestly say that before this assignment, I hadn't logged into my Facebook in years! But that's neither here nor there, we're here to talk about post reach and post engagement. Post reach is exactly as it sounds, how many people actually see your post on Facebook. Not a terribly hard concept to grasp, but then it can be further broken down into 3 main categories organic, viral, and paid reach. Organic reach meaning how many people naturally saw your post on their feed rather than it being advertised on their feed or suggested because its trending. Post engagement is the number of people who actually interact with post whether they like it, comment on it, share it, or click a link. With Facebook insights, engagement is measured with post clicks, likes shares and comments. So why does all this matter? Well let me explain. If a post is reaching a lot of people, but it has poor engagement, it usually means that the content is either poor or its simply not reaching the right people. Meaning that a person/business can see whether their content is reaching their target audience or if they need to step up their game. And if the engagement is good, but the reach is poor, this indicates that the content is good, but the page itself probably just needs more time to grow organically. Either that or pay for advertisement, its up to whomever runs the page. But if both engagement and reach is poor, the page is either still in its infancy, or you should just quit while your ahead.

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