In all my years of adulting (which aren't many), doing all the things that adults have to do like, pay bills, buy stuff, work, and then buy other stuff. I don't think I've ever had any trouble communicating with any brands or businesses, and I think social media has played a big role in why. In an age where anything can go viral in a matter of hours, it's easy for things to take a turn for the worst after the smallest slip up, especially for a business. So being able to resolve issues, and communicate clearly what those issues are with customers is very important for any business big or small. I have a great example from personal experience that I'll share. About a year ago I came across a denim company on Instagram whose products I really liked and was considering buying. Long story short, I ordered a pair of pants off their website, they were too small when I got them, so I had no choice but to try and exchange them or make a return. Prior to this I had never ...
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